Google Glassの原価


Google Glassの原価

Cost of Google Glass to 150,000 yen is how much whether the heck? 

Google Glass that limited sale the 1st is performed on April 15, application and is Japanese translation, began in earnest towards the general sale. That without tax $ 1,500 selling price of April 15 was (about 153,000 yen), but the cost is that, whether the how much of the price on earth is expected.

Google Glass Teardown

Report: Google Glass parts make up 5.3%-roughly $100-of $1,500 price tag | Ars Technica

Was examined Teardown is making the BOM ( bill of materials ) , the conclusion that came out " $ 79.78 (about 8100 yen ) Cost " . This is 5.3 percent of the sales price , a lot of people were surprised , but Google PR denied as " not true " in The Wall Street Journal.

BOM that published Teardown of this is .

Main board taken out by decomposing the Google Glass is such a feeling .


Touch pad board .

Teardown has published a report which is disassembled thoroughly Google Glass in 2013 , but did not reveal the expected cost at that time .

Report decomposed thoroughly Google Glass appeared , what you're stuffed ? - GIGAZINE

According to the forecast Teardown went this time , $ 5.66 ( about 580 yen ) , $ 8.18 ( about 840 yen ) , the processor is in touch-screen $ 13.96 ( about 1400 yen ) , the NAND memory of 16GB is a 5 megapixel camera high PPI glass be $ 3 with (about 300 yen ) . It should be noted that the expected cost is divided with respect to glass , I was watching $ 30 and (about 3000 yen ) about The China Post but , Al Cowsky 's that made the cost expected 10 cent coin in the "Display device with a large has been used , and by adding a simple projection device , it says roughly $ 5 glass that's " about ( about 500 yen ) as a whole .

This expectation is based on the false assumption that " you are using a TFT instead of LCOS ," In the future modification is applied but , Cowsky who is a re-examination now if you buy the LCOS of " 1000 it is a state that is $ 30 but thought ( about 3000 yen ) , the price of one per a supposed " price per unit is lower large companies like Google is if you buy in large quantities.

In addition , components such OMAP4430 also is the price varies depending on order , but it does have a conviction about the expected price of the components of the camera , and other RAM, Cowsky 's 90 to the cost , even considering the price of packaging and display said, that will be seen as fit to $ 95 ( 9200-9700 yen ) . Of course, because we have not been considered in a cost of parts that are used purely the cost of how much I was poured into research and development , which expire said, " cost 5.3 % of the selling price ," and always not a thing .
15万円するGoogle Glassの原価は一体いくらなのか?

4月15日に1日限定販売が実施され、アプリが日本語翻訳されるなど、一般販売に向けて本格化しだしたGoogle Glass。4月15日の販売価格は税抜きで1500ドル(約15万3000円)でしたが、一体その価格のうち原価はいくらなのか、ということが予想されています。

Google Glass Teardown

Report: Google Glass parts make up 5.3%-roughly $100-of $1,500 price tag | Ars Technica

TeardownがBOM(部品表)を作って調べたところ、「原価は79.78ドル(約8100円)である」という結論が出ました。これは販売価格のわずか5.3%であり、多くの人が驚きましたが、Googleの広報はThe Wall Street Journalで「事実ではない」として否定しました。


Google Glassを分解して取り出したメインボードはこんな感じです。



Teardownは2013年にGoogle Glassを徹底的に分解したレポートを公開していますが、その時は原価の予想を明らかにしていませんでした。

Google Glassを徹底的に分解したレポートが登場、何を詰め込んでいるのか? - GIGAZINE

今回Teardownが行った予想によると、5メガピクセルのカメラが5.66ドル(約580円)、プロセッサが13.96ドル(約1400円)、16GBのNANDメモリが8.18ドル(約840円)、タッチスクリーン式の高PPIグラスが3ドル(約300円)であるとのこと。なお、グラスに関しては原価の予想が分かれており、The China Postは30ドル(約3000円)程度であると見ていましたが、原価予想を行ったAl Cowskyさんは「ディスプレイには10セントコイン大の装置が使われており、シンプルなプロジェクション装置を足して、全体としてグラスは大体5ドル(約500円)ぐらい」だと語っています。



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